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On February 1, 2026, the signing ceremony for the "2026 Guangdong 3-15 Consumer Rights Protection and Counterfeiting Project" was held in Guangdong Radio and Television Station. Songdian Camera, a new domestic imaging brand, stood out from 5,586 participating enterprises, and was shortlisted together with more than 30 famous brands such as Gree, Jiezhuo, Skyworth, Unilever, Sofia, etc., and became the only shortlisted brand in the field of digital imaging. People's Daily, CCTV.com, China.com, Phoenix.com and many other mainstream media focused on the signing ceremony.
Industry Pioneers: The Only Imaging Force to Make the Cut
This selection breaks the blank of digital imaging industry in this authoritative project, marking that Songdian camera in product quality, user service and integrity of business and other aspects of the authoritative institutions to obtain a high degree of recognition, but also highlights the original Chinese image brand in the high-quality development of the road to sustained breakthroughs in the steady progress of the solid pace.
Guangdong 3-15 Consumer Rights Protection and Counterfeiting Project" is jointly initiated by Guangdong 3-15 Activity Organizing Committee, Guangdong Province Market Supervision Administration, Guangdong Province Consumers' Committee, Guangdong Radio and Television Station and other units, aiming to select a number of industry benchmark enterprises that emphasize quality, trustworthiness, and excellent service, to guide rational consumption, and to purify the market environment.
It is reported that a total of 5,586 enterprises in the province participated in the declaration of the project in 2026, and after many rounds of strict selection such as qualification examination, field inspection, professional assessment and social supervision, only a few enterprises with industry representation and demonstration value were finally qualified to be shortlisted.
By virtue of its comprehensive strength in the continuous innovation of core imaging technology, promotion of the development of national imaging industry, cultivation of national imaging brands, as well as the construction of whole-process quality management system and consumer rights protection mechanism, Songdian Camera stood out from the fierce competition and became the only camera brand in the digital imaging field that was shortlisted for the project.
Technology Breakthrough: Fostering New Quality Productivity through Innovation
As a national high-tech enterprise focusing on the research, development and manufacturing of intelligent imaging equipment, Songdian Camera has continued to increase the investment in core technology in recent years, focusing on AI image algorithms, high-performance sensors, image processing chips and optical zoom systems and other key areas of in-depth research and development, and continue to consolidate the technological base, to cultivate the new quality of productive capacity, and gradually narrow the technological gap with the international imaging brands, and promote domestic imaging equipment to a higher technological level. equipment to a higher technological level.
In terms of product layout, Songdian has built a multi-level product matrix covering the entry-level consumer imaging DC series, the mid- to high-end creative imaging VE series and the professional imaging equipment UE series, to satisfy the needs of different groups of people in diverse application scenarios, such as learning and recording, content creation, and professional shooting.
At the manufacturing and quality control end, Songdian has comprehensively introduced ISO 9001 quality management system, established a whole-process control mechanism from component procurement, production and assembly to the factory, and carried out multiple inspections and aging tests in key processes to ensure product stability and reliability.
Branding: From "Light of Domestic Production" to Global Trust
In the signing ceremony site, the founder of SongDian camera ZhaoKunDian said: "the first time to be selected" for SongDian, is not only an honor, but also a heavy responsibility. We always adhere to the parameters of not false labeling, not exaggerated propaganda, not to sacrifice quality for short-term interests, so that consumers "buy to understand, with peace of mind.
With steady product strategy and continuous technical innovation, Songdian cameras have maintained good growth in domestic mainstream e-commerce platforms and overseas emerging markets, and have gradually grown into one of the representative forces of domestic digital imaging brands. During the Jingdong "Double 11" period in 2025, Songdian cameras ranked first in the sales of domestic digital camera brands, and the overall ranking of digital cameras ranked in the forefront of the industry, second only to DJI, Sony, Canon, Ricoh and other international head brands.
Li Linjie, representative of Guangdong 3-15 Organizing Committee and vice president of Guangdong Southern Product Quality Research Institute, said in his speech that, as a representative brand in the field of digital imaging, Songdian, with its stable and reliable quality performance, together with Jiezhao, Goodwife, Snowflake, Skyworth and other brands as a quality benchmark, was successfully selected as a finalist in the Guangdong 3-15 Consumer Rights Protection and Counterfeiting Project. ", which was successfully shortlisted in the "Guangdong 3-15 Consumers' Rights Protection Project". After the field visit and multi-dimensional comprehensive evaluation, the overall performance of Songdian is particularly outstanding. We hope that Songdian will continue to play a leading role in benchmarking, strengthen the protection of consumer rights and interests, further boost consumer confidence, and promote the standardization of the digital imaging industry, orderly, high-quality development.
After the meeting, the founder of SongDian brand Zhao KunDian said in an interview with the media, SongDian's brand vision is to become a core competitor in the global imaging ecosystem, and always continue to invest around this goal and deep plowing. In the next three years, SongDian will further increase investment in anti-counterfeiting technology, quality system construction and consumer rights protection, while actively promoting China's imaging standards to the world.
Looking ahead, Songdian will take the "Guangdong 3-15 Consumer Rights Protection and Counterfeiting Project" as a new starting point, and continue to deepen the double-wheel-drive strategy of "technological innovation + service guarantee", and continuously improve the quality of products and user experience. At the same time, Songdian will also actively participate in consumer rights and interests protection related actions, continue to improve the after-sales and service system, and strive to grow into a Chinese imaging brand trusted by global users.
