Matsuden Camera was honored as one of the "Top 500 Chinese Brands in 2025".

At the 2025 (19th) China Brand Festival, Songdian Camera, with its excellent product strength and continuous innovation, was successfully selected as one of the top brands in China.
"2025 China's top 500 brands" list, brand influence and industry status is once again enhanced.

China Brand Festival, known as the "Olympic Games of Chinese branding", is co-organized by China Brand Alliance, a national brand think tank, and Huaxia Culture Promotion Association, and is a national platform for branding supported by the State-owned Assets Supervision and Administration Commission of the State Council, the National Development and Reform Commission and other ministries and commissions. With the theme of "AI and Going to Sea", this year's Brand Festival focuses on AI-enabled industrial upgrading and the road of internationalization and development of Chinese brands. The event gathered leading entrepreneurs, brand executives, experts and scholars from various industries across the country to discuss the strategic layout of brands under the new technology and new market pattern.

The "2025 Top 500 Chinese Brands" list is based on the brand value assessment methodology of the Brand Alliance and other authoritative organizations, combining the ISO 10668 and ISO 20671 international standards, and based on the brand value assessment method of the Brand Alliance and the market value method, it is an important benchmark for measuring the comprehensive strength of Chinese brands from the perspectives of finance, market and influence. It is an important wind vane to measure the comprehensive strength of Chinese brands. The selection of Songdian Camera means that the brand is at the leading level in terms of industry competitiveness, market influence and consumer recognition.

In recent years, in the face of the new cycle of imaging driven by AI technology, Songdian, based on technological innovation and user scenario insight, relying on a number of AI image and knowledge interaction technologies, has innovatively launched the "Fun Enlightenment Imaging Program" specially designed for children - Songdian DC310 AI Camera. DC310 AI camera. The product combines front and rear dual camera design, equipped with "shoot to know everything" AI encyclopedia system, so that children in the moment of taking pictures can obtain scientific knowledge, to realize "take pictures while learning" immersive enlightenment experience. Rich real-time dynamic effects, beauty and background replacement functions not only make children's works more creative, but also inspire them to take the initiative to explore the world, self-expression of interest, so that the imaging equipment to become the child's first lesson to understand the world.

In addition to being recognized by industry authorities, Songdian has also received special attention from CCTV Finance. In the program "Punch Card! China's Industrial Highland" program, CCTV visited Songdian and its manufacturer Shenzhen Soda Digital Technology Co., Ltd. in depth, showing the brand's transformation from overseas OEM to its own brand, as well as the successful experience of relying on the supply chain advantages of Guangdong, Hong Kong and Macao Bay Area, and exploring domestic and international markets through the e-commerce platform. This report not only enhances the public recognition of Songdian, but also strengthens its brand image as a "national product image".

The "2025 China Top 500 Brands" not only marks the authoritative recognition of Songdian's achievements in digital imaging technology, product innovation and brand building, but also injects powerful momentum for its future development. In the future, SongDian will continue to take "technology + scene" as the core strategy, deepen the research and development of AI imaging technology, expand more product scenes to meet the needs of users, and accelerate the pace of the brand to go overseas, so that more global users can experience the beauty of images from China. Songdian's goal is not only to become the leader in the field of domestic imaging, but also to let the quality and creativity of "Made in China" shine brightly on the international stage.