Matsuden Camera×Chen Jianbin | Witness the rise of national products and record the wonderful life!

He is a flying visionary and Golden Horse movie star, it is the creator of the national image brand

He uses images to present good works, it uses images to record good life

He focuses on polishing good characters, and it specializes in good products by heart.

He is.

Matsuden Brand Ambassador

Chen Jianbin

On January 21st, SONGDIAN, the creator of national image brand, held a brand ambassador signing ceremony in Beijing, and well-known actor Chen Jianbin became the first SONGDIAN brand ambassador.

Concentration - Presenting a masterpiece

In 1994, after graduating from the Central Academy of Drama undergraduate acting department, Chen Jianbin was once unknown, with the love of acting, as well as the persistent pursuit of the art of acting, he continued to study master's degree in acting, continue to sharpen their acting skills, shaping new roles, and with nearly 10 years, finally completed the identity of the small actors to the flying emperor of the identity of the change.

Ten years of grinding a merit, SONGDIAN brand also experienced a period of silence. Even in obscurity, but also always adhere to the original intention, adhere to independent research and development, more than ten years of dedication to the research and development of digital imaging products and manufacturing, and continue to innovate in the development of iterative, with fashionable, beautiful, portable, easy-to-operate, cost-effective digital imaging products harvested the young generation of consumers love.

In 2023, SONGDIAN has increased its investment in product research and development, focusing on the entry-level imaging market, gaining a deep insight into the needs of users, and creating several new entry-level digital imaging products, including the first generation of SONGDIAN's optical zoom digital camera, marking SONGDIAN's formal entry into the field of professional entry-level imaging, and bringing more cost-effective and more performance-advantageous digital imaging experiences to different consumer groups.

Focus - Achieve Glory

Becoming famous in his 30s and starting from scratch as a director in his 40s, Chen never felt it was too late, he "wanted to write Shakespearean-caliber scripts and make the best movies". This axial force in his bones has made him persist for 16 years. In 2015, his first movie "A Spoon", which he wrote, directed and acted in, won the Best New Director Award and the Best Actor Award at the 51st Taiwan Movie Golden Horse Awards, proving to the audience his strength and talent.

Just as Chen Jianbin focus on works, the pursuit of excellence, SONGDIAN SONGDIAN in leading the development of national camera road, focus on the user experience, strict product quality, excellence, tireless pursuit of excellence, listening to user feedback, and constantly optimize the performance of the product, and at the same time, the introduction of 30 days of free use of the warm hearted service, for the protection of consumers' rights and interests, from the product to the service have gained the market and the industry's From product to service, we have gained the unanimous recognition of the market and the industry.

In 2023, SONGDIAN Songdian has long occupied the third place on the list of hot-selling brands in the digital camera industry of Jingdong, second only to Canon and Sony. In the top ten brands list updated by Ranking123.com, SONGDIAN Songdian brand is honored to be in the "top ten brands of digital cameras", "top ten brands of entry DSLRs", "top ten brands of junior cameras "," card digital camera top ten brands "," student camera top ten brands ". 

Specialization - Become a Benchmark

He is an actor, a teacher, a screenwriter and a director. With more than twenty years of acting career, no matter how his identity changes, his original intention of presenting high-quality screen works to the audience remains unchanged. He is Qiao Zhiyong, a legendary businessman, Cao Cao, a lord, and the wise and affectionate Emperor Yongzheng. With his delicate and exquisite acting skills, he has portrayed one after another screen images that have deepened the hearts of the people, and has become a real movie star.

SONGDIAN, which has completed the brand upgrade, after determining the brand positioning of "creator of national camera brands" and the brand mission of "focusing on creating high-quality imaging products and leading national camera brands to the world", has fully invested in product research and development and brand building, aiming to win trust with professionalism and tear down consumers' stereotypical impression of domestic cameras with strength to set a new benchmark for the high-quality development of China's digital imaging industry. After determining the brand positioning of "creator of national camera brands" and the brand mission of "focusing on creating high-quality imaging products and leading national camera brands to the world", the company has fully invested in product research and development and brand building, aiming to win trust with professionalism and tear off the stereotypical impression of the majority of consumers of domestic cameras with its strength to set up a new benchmark for the national camera brands and to promote the high-quality development of the Chinese digital imaging industry.

Chen Jianbin's dedication, focus and professionalism in acting are highly compatible with the values of SONGDIAN brand, which is exactly the partner that SONGDIAN has been looking for. The cooperation with Chen Jianbin, "high-end, professional, quality" and the brand tone of the depth of binding, strengthen the "technology, fashion, professional" brand personality, greatly promote the brand image, and further consolidate the Songdian national image brand creator of the Strategic positioning.

From "brand image upgrade" to "brand image ambassador official announcement", marking the SONGDIAN SongDian open brand strategy upgrade new journey. I believe that the strong alliance with Chen Jianbin will bring the brand closer to young photography enthusiasts, bring more surprises for everyone, and release more wonderful for the national product!