Matsuden Camera 2024 Brand Spectacular: Full Dimension Advertising Attack, Rise of New National Camera Force
2024-08-29
Preliminary camera ads on 4 major satellite TV stations, playing the strongest sound of the brand!
2024-09-02
The year 2024 is a year of upgrading the brand promotion of Color Family Camera and building up its strength! The Color Family Camera is making a strong push to upgrade its brand communication strategy and join hands with theChen Ruolin, brand image spokesperson, diving Olympic hardware winner and coach of the Chinese diving teamThe streets are full of them.Bus body, subway, high-speed rail, outdoor LED, outdoor billboard, satellite TV advertisingIn order to create an all-round media advertising matrix for the brand, deeply linking the brand and the life touchpoints of the target consumers, we have realized the scale and precision of the communication landing effect, promoting the brand to quickly coalesce into a strong core competitiveness, and letting the consumers more intuitively feel the brand charm of the Color Family Camera.
Changsha Shenzhen Bus Advertisement
Precise penetration of end markets!
Shenzhen and Changsha are the key regional markets for color camerasThese two cities are preferred as the key cities for bus advertising, which will play a leading role in publicizing other regional markets. Color family brand bus advertising 365 days, rain or shine, all year round traveling display in various squares, stations, shopping streets, schools, government agencies, shopping malls, living areas, industrial areas, covering the city's traffic, people flow intensive neighborhoods. Realization"Broad coverage - multi-dimensional - high frequency"of brand communication.
》Shenzhen Bus Body Advertising
Changsha Bus Body Advertising
Shenzhen Metro Lightbox Advertising
Strong coverage of the mainstream population!
In June this year, the color family brand strategy upgraded again, the brand advertisement strongly dominated the Shenzhen metro station, in theLines 3/10/12/14/16Placing several light box advertisements, passing through shopping parks, Futian, Juvenile Palace, Laojie, Nanshan, Fuyong and other interchange stations, realizing the full coverage of the core subway stations.Reaching an average of nearly one million passengers per dayPrecision DialogueRejuvenation and qualityThe subway mainstream crowd, the heavy opening of the "subway screen" mode, the strength of the brand style.
Top 10 High Speed Rail Station Ads
Brand Potential Reaches New Heights!
Color Clan Camera Ads Come On Strong During Summer VacationShenzhen North Railway Station, Guangzhou South Railway Station, Chongqing North Railway Station, Changsha South Railway Station, Wuhan Railway Station, Shaoguan Railway Station, Qingyuan Railway Station, Zhongshan Railway Station, Shunde Railway Station, Ronggui Railway Station 10key hubs across the country and coversService desk Rubik's cube columns, ticket gate LEDs, waiting lounges and entry/exit lanesIn addition, the "dominant screen mode" of golden advertising space is opened, through high-density, high-frequency, high-flow exposure, the"Remember life, record the good."The brand Slogan quickly occupied the high ground of billion-level flow communication, and opened the "dominating screen" mode in the position of C position, promoting the brand potential to reach new heights!
Shenzhen North Railway Station
Guangzhou South Railway Station
Chongqing North Railway Station
Changsha South Station
Wuhan
Qingyuan, Shunde, Ronggui, Shaoguan, Zhongshan Stations
Guangzhou Shenzhen business district big screen
"Colorful Orange" Shines in the Heart of the City
In mid-July, the color family camera advertisement C position out of the circle of Guangzhou Beijing Road Pedestrian Street and Shenzhen Raffles City Plaza.
Located in the center of Guangzhou, Beijing Road is the image representative of "the source of Guangfu, a thousand years of business capital", which concentrates the culture, history and business of Guangzhou, and is one of the business cards for the world to know Guangzhou.Guangzhou Beijing Road Pedestrian StreetIt is the most prosperous commercial distribution center in the history of Guangzhou, with the subway running through it, and the convenient transportation hub connecting the south and north of Guangzhou.The average daily flow of people is about 400,000, and on holidays it reaches more than 600,000, with a peak value of one million people.
On July 25th, the Color Clan Camera branding campaign is back on the streets, officially debutingShenzhen Raffles City Outdoor LEDThe brand image spokesman, diving Olympic champion, national diving team coach Chen Ruolin, together with the bright "color family orange" shining in the heart of Shenzhen, the "remember life, record the beautiful" brand concept to the public in the form of advertisements, not only shows the brand image and strong strength of the color family camera, but also makes the "color family camera" in the Shenzhen region to achieve an all-round display. This not only shows the brand image and strong strength of the camera, but also makes the "Color Family Camera" realize an all-round display in the Shenzhen area.
Nanning Outdoor Advertising
Empowering brand end markets!
In July, Colorful Camera placed outdoor billboard advertisements at the intersection of Dongge Ancient City in Nanning. The selected spots are surrounded by core business districts, office buildings, commercial buildings, and residential buildings, which gather a large number of major consumer groups in the city, and comprehensively cover the passing traffic and vehicles, which makes the advertisements more accurate and plays the effect of empowering the terminals.
4 major satellite TV advertisements
The brand value has been upgraded!
TV media, as the most authoritative TV media placement platform in China, occupies a leading position in the domestic mainstream media in terms of user scale and influence.In August, Color Family Camera andJiangsu Satellite TV, Gansu Satellite TV, Zhejiang News, Anhui Agricultural ScienceTo reach a deep cooperation, with the help of TV as an authoritative platform, all-round enhancement of brand influence and market competitiveness, so that more people understand the rich product series of color family camera, and really feel the color family camera."Remember life and record the good."The brand concept.
Jiangsu TV
Gansu TV
Zhejiang News Channel
Anhui Agriculture Channel
Numerous media advertisements on line have fully proved the excellent product quality and brand strength of the color family, fully affirmed and recognized by the national authoritative media and the majority of consumers, so that more consumers know the color family, understand the color family, and really feel the color family!"Remember life and record the good."The brand concept of the color family also marks that the color family in the brand communication, on a new level, is another important milestone in the development of the color family.
