Songdian joins hands with Hunan Telegraph and Broadcasting Group to open a new chapter of high-speed rail ticket gate advertising cooperation / Songdian's new mileage in high-speed rail advertising: ticket gate cooperation signing ceremony successfully held

On October 22nd, 2024, Songdian, a national video brand, and Yunhong Communications, a subsidiary of Hunan TVB Group, held a signing ceremony in Changsha to formally enter into an annual high-speed rail ticket gate advertising partnership. This cooperation marks another major leap in Songdian's brand communication strategy and a new beginning for both parties to jointly promote the development of high-speed rail media advertising business. This milestone cooperation not only injects new vitality into the Songdian brand, but also lays a solid foundation for future market expansion.

Stronger Together for Development

With the rapid development of China's economy, high-speed rail station as an important transportation hub, its advertising value is becoming more and more prominent. High-speed railway station is not only an important part of modern transportation, but also a link connecting culture and economy of different places, its huge flow of people and wide audience groups provide advertisers with a broad display space.

As a leader of national imaging brands, Songdian has always been focusing on brand building and market promotion. The cooperation with Hunan TV and Radio Group not only provides a new platform for Songdian to display its brand, but also helps Songdian to further expand its brand influence.

Yunhong Communication Company under Hunan TVB Group has rich experience and resources in the field of high-speed rail media advertising, and its advertising network of high-speed rail stations in major cities all over the country provides an excellent opportunity for Songdian brand to be displayed. It is worth mentioning that, at the signing ceremony held at the same time as the unveiling of Yunhong Communication College and the signing ceremony of strategic cooperation for client brand promotion, Yunhong Communication College was officially inaugurated, and many experts in the industry gathered to witness this important moment, which also added more confidence and motivation to the cooperation between Songdian and Yunhong Communication. Through this cooperation, Songdian's brand image will be shown in the key location of high-speed rail ticket gate with high frequency and high exposure, which will further deepen consumers' recognition of Songdian's brand. As a place where travelers must pass through, the advertising effect of the ticket gate is obvious and helps to increase brand awareness.

Ad placement with precise coverage

From Guangzhou, Shenzhen to Changsha and other high speed train stations, Songdian's advertisements will cover many important cities in the north and south, realizing precise coverage of the target consumer groups. These cities are not only economic centers, but also important nodes for culture and tourism. Through such advertising, Songdian is able to better reach different types of consumer groups.

Through the advertisement at the ticket gate of the high-speed railway, Songdian will not only show its brand concept and technical strength, but also further bring the brand closer to the consumers and enhance the affinity and reputation of the brand. At the same time, it also provides a solid support for Songdian's strategic layout in the future market. Songdian will take this opportunity to deepen its brand image and convey its product advantages and brand culture to a wider range of consumers.

Signing Ceremony to Witness Cooperation

On that day, representatives of both parties attended the signing ceremony and officially signed the cooperation agreement. At the meeting, the person in charge of Songdian brand expressed his expectation for this cooperation, and said that he hoped to further promote Songdian brand and enhance its influence through this cooperation. The representative of Hunan Radio and Television Group also said that they would do their best to cooperate with Songdian's advertising plan and create a new situation of win-win cooperation. Leaders from both sides said that this cooperation is the crystallization of long-term friendship and trust between the two sides, and is the result of the wisdom and efforts of the two teams, which are full of confidence in the future.

During the signing ceremony, both parties also had in-depth exchanges on how to better utilize their respective strengths and explored possible directions for future cooperation. Mr. Zhao Kundian, the founder of Songdian brand, mentioned, "This cooperation is an important milestone in the development of Songdian brand, and we will take advantage of the high speed train as an efficient communication medium to further enhance the brand image and popularity." And the representative of Hunan Radio & Television Group said, "We are very honored to cooperate with such an excellent national brand as Songdian, and believe that through the joint efforts of both sides, we will be able to bring a better visual experience to consumers."

Look to the future and continue to innovate

This cooperation not only marks another major leap in Songdian's brand communication strategy, but also opens a new window for its future development. Through the cooperation with Hunan TVB Group, Songdian is not only able to utilize the golden position of the high-speed railway ticket gate for brand display, but also realize the effective transmission of brand information through precise advertising strategy. The future cooperation is not only about advertising, but also a deep integration of brand concept and corporate culture.

In the future, SongDian will continue to uphold the spirit of innovation, and constantly forge ahead to bring consumers more high-quality products, but also through more diversified advertising channels, SongDian's brand image and value proposition spread to thousands of households, to lead the domestic camera brand towards a more brilliant tomorrow. In the future, SongDian will continue to accompany every user to record every wonderful moment in life, so that every time you press the shutter becomes an eternal memory.