Matsuden Camera 2024 Brand Spectacular: Full Dimension Advertising Attack, Rise of New National Camera Force

In 2024, Songdian Camera has launched a series of high-profile brand promotion actions with an unprecedented boldness, from the south to the north, comprehensively covering city transportation, high-speed rail hubs, shopping district big screens, community buildings and major national satellite TV. As a leading national camera brand, Songdian Camera is rapidly increasing its brand awareness and expanding its market share on all e-commerce platforms with a highly influential communication method, setting up a new brand height.

Songdian X Chen Jianbin, strong combination, brand image is new!

In January, SongDian Camera officially signed the famous actor Chen Jianbin as the brand image ambassador, injecting a strong star effect for the brand. Chen Jianbin's steady and calm image is highly compatible with the brand characteristics of SongDian Camera, which can better interpret the quality and style of SongDian Camera. Through the influence of Chen Jianbin, SongDian Camera will not only establish a high-end and reliable brand image in the public's mind, but also attract more consumers who emphasize on quality and performance.

Transportation ads are fully rolled out to cover the mainstream urban population

From February to April, Songdian Camera's bus body ads in Shenzhen and Guangzhou, as well as Shenzhen Metro ads were officially launched. These ads cover the major commuter routes in the cities and reach millions of traffic on a daily basis. As the main tools of urban transportation, buses and subways have a wide audience, especially in the first and second tier cities, which can effectively increase brand exposure and awareness. Through these advertisements, Songdian Camera will further deepen its favorability in the hearts of urban white-collar and young consumers.

High-speed rail network across the country, the brand voice riding in all directions

Since June this year, SongDian Camera has further expanded its advertising territory by strongly landing on the national high-speed rail network, including Shenzhen North, Guangzhou South, Beijing West, Changsha South, Chongqing North, Guiyang North, Beijing Station and other transportation hubs. As the first choice of modern travel, high-speed rail connects major cities and economic zones across the country, and its high-frequency mobility makes the brand influence of SongDian cameras quickly radiate to all parts of the country. The placement of Songdian high-speed railway advertisement not only shows the in-depth layout of Songdian camera on the national market, but also through the high-speed railway as an efficient and convenient way of travel, the brand message is quickly transmitted to all parts of the country, realizing the leaping enhancement of the brand influence.

City landmark big screen shining, strong penetration of high-end crowd

In July, SongDian Camera's large-signage advertisements in buildings in Shenzhen's Dongmen and Huaqiangbei, Guangzhou's Gaodechun Plaza and Tianhe City and other busy business districts accurately positioned the core group of people with strong consumption power and promoted the brand's continuous penetration in first-tier markets. These advertisements not only show the brand image of Songdian Camera, but also attract the attention of countless pedestrians through its unique visual impact, deepening consumers' memory points of the brand.

High-speed artillery advertising, accelerated transmission of brand potential energy

This year, Songdian Camera's high artillery advertisements on Foshan Boulevard, Heining Expressway and Huning Expressway have been put online one after another, firmly locking the inter-city flow of people and conveying the strong power of the brand to the passing vehicles. This initiative not only expands the geographical coverage of the brand, but also invisibly enhances the brand's industry status and market influence.

High-end residential light box advertising, the last kilometer of brand reach

Songdian Camera also penetrated into many high-end neighborhoods in Tianhe District, Guangzhou, and reached local consumers directly through the form of light box advertisements at entrances and exits. The light box advertisement has the characteristics of pro-people and close to life, which helps Songdian Camera to easily integrate into the daily life of consumers and further enhance the interaction and trust between the brand and consumers.

National satellite television linkage, screen thousands of households

The national TV commercials of Songdian camera will soon land on mainstream TV channels such as Zhejiang TV, Shandong TV, Jiangsu TV, Shaanxi TV, Gansu TV, Shanxi TV, Hebei TV, Chongqing TV, Guizhou TV, Yunnan TV, Guangxi TV, Guangdong TV, Henan TV, Hunan TV, Hubei TV, etc., so that the brand image of Songdian camera will be deeply penetrated into thousands of households in China through the TV screen, further consolidating its market position as the leading brand of national camera. The brand image of SongDian camera is penetrated into thousands of households through TV screen, further consolidating its market position as the leading brand of national camera.

The brand promotion of SongDian Camera 2024 covers a variety of online and offline channels, demonstrating its strong strength in branding and market expansion. This series of advertisements not only brings great brand exposure for SongDian Camera, but also sets a new benchmark for the rise of national camera brands in the market. With the continuous fermentation of these advertisements, SongDian Camera is bound to set off a new round of consumer boom in the domestic camera market, injecting a strong impetus for the development of the brand.